Innovation-Analysis for Brandenburg Summer Concerts

Brandenburgische Sommerkonzerte Logo

For the Music Festival „Brandenburgische Sommerkonzerte“ my colleague Donata von Busse and I were asked to do an Analysis and Proposal for Innovation including concert formats, locations and outer marketing. The Brandenburg summer concerts so far take place in castles and churches in the Mark of Brandenburg and have, in the past, „lured artists and ensembles such as Vladimir Ashkenazy, Barbara Hendricks, the Academy of St. Martin in the Fields and Leipzig's Gewandhaus Orchestra on an outing to the country – with their audiences in tow.“

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Brandenburgische Sommerkonzerte 2013